Outline of Marijuanna

Outline for Persuasive Paper I. Thesis: Marijuana is a very prominent and controversial issue in society today. a. Preview statement: Legalizing marijuana has been successful in other countries and once our government understands and believes in the use of marijuana it will destroy the black market in the US. II. There are many pros of legalizing the use of marijuana. b. Health i. Marijuana is one of the most beneficial and therapeutically active substances known to man. ii. â€Å"Medical Marijuana for pain and Depression. † Disabled World . Disabled-World. Com, 1 1 2008. Web. 6 Feb 2013. . c. Economy iii. If pot was to be legalized the US could be savings up to $2 billion to $10 billion of tax payer money on law enforcement. â€Å"If drugs like marijuana became decriminalized, the prison industry would lose a large chunk of its business. † iv. Benson, Johnathan. â€Å"Hundreds of Economists Agree Marijuana Legalization Could Save U. S Taxpayers $13. 7 Billion Per Year . † Nation of Change. NationofChange. com, 22 4 2012. Web. 26 Feb 2013. . III. Many people can come up with cons of legalizing marijuana. d. Stepping Stones v. Keeping marijuana illegal makes it that much more difficult for someone to get addicted to it and be tempted to try out other, stronger drugs. vi. Gupta, Sourabh. â€Å"Pros and Cons of Legalizing Marijuana. † Buzzle. Buzzle. com, 10 2 2013. Web. 27 Feb 2013. . e. Increase in Consumption vii. one of the greatest worries that comes with the legalization of

Othello & Racism Essay

In Shakespeare’s play Othello the main character is Iago, although the play’s protagonist, at least during some points of the play is Othello. This paper will seek to examine the roles of Victorian stereotypes in the destruction of Othello’s character especially in the hoodwinking qualities of Iago in splitting up Desdemona and Othello The first scene of the play is set in the streets of Venice where Roderigo and Iago are in deep disagreement with what is later revealed to be a plot to destroy Othello’s marriage to Desdemona. Othello is the object of hatred of both Roderigo and Iago, as Iago states, â€Å"Your heart is burst, you have lost half your soul; Even now, now, very now, an old black ram Is topping your white ewe. † (Shakespeare I, I 97-9) Roderigo is especially racist toward Othello in the company of Iago, as Orkin states, â€Å"Roderigo too is proficient at racist insult†¦and falling upon the racist stereotype of lust-ridden black man when he calls to Brabantino that his daughter has given himself to the ‘gross clasps of a lascivious Moor’ (Shakespeare I. i. 126, Orkin 168). The evil scheme is two-fold; one, to break up the marriage of Othello and Desdemona so that Roderigo can woo Desdemona and eventually make her fall in love with him, two, that Iago can finally have his revenge on Othello. Iago suspects that Othello has slept with his wife Emilia and he detests Othello for passing him over for a promotion that he felt he deserved more than the less experienced soldier Michael Cassio. In the first few scenes of the play, Othello’s name is never mentioned, emphasizing the secrecy in Roderigo and Iago’s dealings. Instead, Othello is referred to as â€Å" the Moor† and descriptive phrases such as â€Å" thick lips†, â€Å" a Barbary horse† are used to refer to Othello’s person, which emphasizes Victorian stereotypes of the African race. While alone with Othello, Iago implies the possibility that Desdemona is having an affair with Cassio. Iago manages to persuade Othello to doubt Desdemona’s loyalty and love for him. He tells Othello to closely examine his wife’s actions when she is with Cassio, as Othello states, â€Å"She loved me for the dangers I had pass’d, And I loved her that she did pity them. This only is the witchcraft I have used: Here comes the lady; let her witness it.. (Shakespeare I, iii193-6). Othello’s first gift to Desdemona was a handkerchief, which is a very Victorian gift to give to a lady. This supposedly trivial object later becomes the piece of evidence that Iago uses to destroy Othello’s marriage, and as Othello laments at the close of the play, â€Å"I had been happy, if the general camp, Pioners and all, had tasted her sweet body, So I had nothing known. O, now, for ever Farewell the tranquil mind! farewell content! Farewell the plumed troop, and the big wars, That make ambition virtue! O, farewell! Farewell the neighing steed, and the shrill trump, The spirit-stirring drum, the ear-piercing fife, The royal banner, and all quality, Pride, pomp and circumstance of glorious war! And, O you mortal engines, whose rude throats The immortal Jove’s dead clamours counterfeit, Farewell! Othello’s occupation’s gone!. (Shakespeare III, iii, 397-409). One evening, as Desdemona and Emilia inform Othello that dinner is ready, Othello complains of a headache. Desdemona promptly offers her handkerchief to bind his head to relieve the pain. Othello comments that the handkerchief is too small and pushes it away. Desdemona unknowingly loses grip of the handkerchief as she and Othello walk out of the room. Emilia picks up the handkerchief, remembering that Iago had asked her a number of times to steal it, she is delighted at the prospect of surprising her husband. At the same time as Iago was to plant Desdemona’s handkerchief in Cassio’s room, Othello who discovers his plot is infuriated and exclaims that he’d rather witness deception first hand than assume infidelity without conclusive evidence. At this point, Iago, ever the manipulator, manages to get his way again by fabricating another story that Cassio once called out Desdemona’s name in his sleep and that Cassio acted as if he were kissing Desdemona. Iago reinforced his claim by claiming to have seen Cassio wipe his beard with the handkerchief. This enrages Othello and he vows to seek revenge on Cassio and Desdemona for the alleged infidelity. Once again, Iago succeeds and even manages to get promoted to lieutenant. In the play, Desdemona’s handkerchief is the symbol of faithfulness and later in the play the symbol of truth. It is the handkerchief which symbolizes Othello’s internalization of Victorian mores into his character which allow him to believe Iago’s tripe about Desdemona’s infedelity, and which ultimately leads to his downfall, his loss of love, and his shame. Work Cited Greenblatt, Stephen, et al. , eds. The Norton Shakespeare. New York: W. W. Norton, 1997. Orkin, Martin. Othello and the ‘Plain Face’ of Racism. Shakespeare Quarterly. Vol. 38, No. 2. (Summer 1987). Pp. 166-188.

A Whack on the Side of the Head – Paper

Creativity can be the source of fame and success, but tapping into this resource can be difficult for some. Some say that you are either born with or without creativity, while others argue that it is learned and absorbed throughout a person’s lifetime. In either case, there has to be a trigger that can jump-start the creative process for those who are in need a creative spark. Roger von Oech’s A Whack on the Side of the Head is a short book describing how to figuratively â€Å"whack† some creativity into people.Roger von Oech states that there are ten mental blocks that hinder creativity, and sometimes, all people really need is a whack on the head to think differently and more clearly about their current situations. Members of society do not have a need to be creative for most of what they do, but for when people need to â€Å"think something different† these mental locks need to be identified and opened. Without unlocking the mind of its creative hindran ces, new technologies and inventions would cease to exist.Roger von Oech’s book discusses the various techniques and tips to whack people’s thinking, and tries to enlighten his readers with mentally stimulating puzzles and theories. A Whack on the Side of the Head is primarily sectioned into the ten mental locks that von Oech feels are forcing people to think â€Å"more of the same† in multiple situations. Each lock must be identified and overcome to progress toward a more creative and fulfilling lifestyle. The first mental lock is looking for the right answer. The educational system has taught us to always look for the single, correct answer.This is acceptable in most academic situations, but the problem with applying this â€Å"one right answer† philosophy in real world applications is that people stop searching for answers once they have found one that works. There are multiple solutions to problems, and just because one seems correct, it may not be th e most correct. Looking for the second and third right answers can lead to more efficient and innovative production. The second mental lock is thinking that something isn’t logical. There are two ways of thinking, hard and soft. Things with a hard side have one correct answer, while soft sided thinking has many correct answers.Also, there are two main phases in the creative development of ideas. The first phase is the imaginative phase, where one generally plays with ideas and asks many â€Å"what if† and â€Å"what rules can I break† type questions. On the other hand, practical thinking evaluates and executes ideas by asking questions such as â€Å"what is the deadline† and â€Å"who can help us? † Soft thinking is quite effective in the imaginative phase when searching for new ideas, while hard thinking is best used during the practical phase when one is preparing to carry and idea into action.Both thinking techniques should be used to produce mo re and better ideas, even when a certain style of thinking does not seem logical. The next creativity lock is always following the rules. Roger von Oech doesn’t become cliche by saying â€Å"rules are meant to be broken† but he does insist that some rules should be challenged. In an ever-changing world, some rules are outdated and should adapt the appropriate, current way of living. For example, basketball used to have a jump ball after every basket. In 1938, after almost a half decade of basketball, this ruling finally was changed in order to make game play more continuous.It just made sense to break and change this rule for so long, but no one ever suggested it. One should be flexible with the rules. Breaking and bending the rules won’t necessarily lead to creative ideas; it is one possibility. Many rules outlive the purpose to which they were intended, and thus should be occasionally challenged. Always being practical is an encumbrance to creativity. This wor ld was built by practical people, but they knew when to unleash their creative side and achieve an imaginative frame of mind. The author proposes asking â€Å"what if? questions throughout your day to try to spark some creativity. These questions can then be used as stepping stones towards a new idea, and although the questions will not always yield brilliance, they will surely make someone more productive. Another strange, yet effective, manner of being impractical is imagining yourself as the idea. Let’s say, for example, that you are in charge of designing a new parking meter. You could ask questions such as â€Å"What does it feel like when my time has expired? † or â€Å"What would I look like if I took credit cards? These silly questions could actually initiate a completely new design of debit card system parking meters. Being impractical not only allows ourselves to think differently, but it can almost always lead to new ideas. Roger von Oech’s fifth me ntal lock is thinking that play is frivolous, as well as pausing your mind. One must break free from their dull tactics and allow themselves to play with an idea. Having fun is one of the most positive motivators in the workplace and it is contagious, causing others around you to want to get in on the action.By playing and having fun, one can rid any preconceived notions about the proper way to do things and truly direct productive and creative thinking towards a new idea. Along with fun, taking a break to let your mind unwind can be useful in trying to solve a problem. Many times, people will have a problem on their mind all day but will never come up with a solution. Then on their drive home, while thinking about absolutely nothing, an idea, almost magically, pops into their head and they have their solution. Software developer Rick Tendy says, â€Å"I never try to solve a problem by solving it. By putting your problem on the mental back burner, one can put the problem into persp ective, it allows the seed of the problem to grow over time, and lastly, it allows a person to approach the same problem later with new assumptions and focus. The next creative lock is saying to yourself â€Å"That’s not my area. † One shouldn’t rely too heavily on specializations when creating an idea. When this happens, a person many not only delimit their problems to too small an area, they may also stop looking for ideas in other fields.These people will stop searching for an answer because it is â€Å"an administrative problem† or â€Å"only a computer person would know this. † One has to look outside their area of expertise to find solutions. For example, if you are an engineer with a problem, it might be beneficial to think of how an artist or a teacher would find a solution. By looking at a problem from different perspectives, a whole new realm of creativity can be unlocked. ADD MORE. Trying not to be foolish is major way to limit creativit y and get stuck in a routine of being sensible with decisions.Conforming to society may make people feel safe and secure, but not one single invention has come from this thinking. Someone has to be foolish, by either consulting a fool or being the fool themselves. Roger von Oech says that a fool keeps people from always thinking the same things. In other words, even though they may be a fool, they bring a new way of thinking that is full of interesting and silly ideas. People must let their â€Å"stupid monitor† down and allow themselves to play with dumb ideas and see if they work. However, you must be prepared to laugh at yourself and not be worried about being embarrassed.Just like having fear of being wrong, one can’t expect to have silly ideas and most of them not work. The next creative mental lock is avoiding ambiguity. Creative minds think ambiguously and they let ideas be open to interpretation. Just because everyone has the same notions and ideas regarding a certain problem, doesn’t mean that it is correct, or the most correct. Avoiding ambiguity is an especially good idea in practical situations where the consequences of misunderstanding would be serious. In imaginative situations, however, this manner of thinking stifles your imagination and ingenuity.There is a place for ambiguity, perhaps not so much while evaluating and executing ideas, but certainly when you are searching for and playing with them. Another way to be ambiguous is to let an oracle decide, or in other words, use a random outside source. Let random, unexpected information stimulate your imaginations. Native American Indian medicine men used to let wet rawhide dry in the sun, and the resulting wrinkles in the leather would be their new hunting map where the wrinkles represented new trails for the hunters to follow.Ambiguity was used to solve the Native Americans problem of diminishing game on their current hunting trails, and can be used today in the same manner . The next mental lock incorporates many other locks. This lock is thinking â€Å"to err is wrong† or that one must be correct all of the time to have a positive result. You must be wrong to be creative. Inventors do not get things right the first, second, tenth, hundredth, and so on time. They may go years without finding the correct solution, but they are allowing narrowing in on the answer but allowing themselves to fail.Thomas Edison said that he knew 1,800 ways to â€Å"not† make a light bulb. Christopher Columbus thought he was finding a shorter route to India. One of Madame Curie’s failures was radium. Failures give us an opportunity to try a new approach. Maybe you find a new way to â€Å"not fail† which leads to a new idea. If you make an error, use it as a stepping stone to an idea you might have otherwise not discovered. As Woody Allen says, â€Å"If you’re not failing every now and again, it’s a sign you’re not trying any thing very innovative. † The last lock is simply thinking that you are not creative.If you want to be more creative, believe in the worth of your ideas, and have the persistence to continue building on them. With this type of attitude, you will be open to take more risks, learn how to fail, search for more than one answer, and occasionally break some rules. By giving yourself a creative license, you allow yourself to be silly, imaginative, and foolish even if that isn’t typically you. By applying all of the mental lock remedies, you will be on your way to a great idea, and by doing so, you will be able to whack yourself into creativity. ADD MORE.Now once you have an idea, you must use it. Someone can be the most creative person in the world and have millions of terrific ideas, but if those ideas aren’t carried into fruition, it is almost pointless. People who are successful in the creative process can master four key roles to allow themselves to move from incepti on into deployment. Each of these four roles embodies a different method of thinking. The first is the explorer who searches for new information and resources. The explorer pokes around in new areas and seeks out a variety of different information.The next role is the artist, whose responsibilities are to turn these resources and information into new ideas. The artist follows their intuition, asks â€Å"what if? ’ questions, and breaks or creates rules of their own. The third role is the judge who evaluates the merits and validity of the idea. The judge runs risk analyses, questions assumptions, and listens to their gut. The judge ultimately makes a decision on the idea. The last role is the warrior, whose sole responsibility is to carry an idea into action. You must have the courage and desire to do what is necessary to make your idea a reality.By mastering these roles, Roger von Oech says you will be a master of creativity. Roger von Oech has conducted creativity seminars with renowned companies such as CBS, Coca- Cola, GE, HP, and IBM to name a few. These companies all hired his services because they know of the true value of creativity throughout any phase of organizational behavior, individual, group, and organization. Organizational performance depends on individual performance from the entire work force. Hiring and molding creative workers is an excellent way to increase efficiency and boost morale in the office.Managers seek creative individuals for two basic reasons. One, they bring fresh thoughts which lead to better productivity. Secondly, they are frequently much better workers as they are not solely preoccupied with results, but rather the steps involved in achieving these results. Anyone can find an answer once, but what truly makes creative individuals an asset to an organization is their desire to find multiple correct answers in any scenario. Just as individuals are important, how groups of individuals collaborate with their creative m inds and ideas is beneficial to any company.Without a creative team of workers, a group would only be as strong and adaptive as its most intuitive member. For example, if a manager organizes a team of mostly uncreative workers, one can expect that this group will get its work done, but not offer any alternatives or advanced results. On the contrary, a group comprised of many creative minds will not only produce the desired results, they may in fact find better ways of solving problems and perhaps challenge rules to make the production more efficient.With creative mental locks slowing down idea creation, it can be seen as imperative to mold individuals into creative workers. Lastly, the entire organization will benefit from its employees ridding themselves of these deterring mental locks. This creative behavior processes give life to an organization. An organization thrives on its ability to be adaptive to change, and its ability to create the changes themselves. Apple revolutionized the concept of digital media with their iPod, and it was due to creative individuals who had disregard for the way other companies were thinking.This type of thinking is the mother of invention, which brings about a happy workforce, increased revenue, and job satisfaction. Improvements of individual, group, and organizational performance are an output of creative organizational behavioral changes and developments. This â€Å"whack in the head† thinking keeps the workplace from being monotonous and predictable, a characteristic that every organization hopes to avoid. In a society where companies race to put out the next best â€Å"tech toy,† it is crucial for any organization to heed Roger von Oech’s advice.Not only must every level of the organization be creative, they must have the will and desire to carry out their ideas into action. Creativity is a resource that will be valuable forever. Those organizations that have it will continue to be innovative, while those without will be forgotten about. The future will basically be dictated by innovative minds, and their ability to carry out brilliant ideas. A Whack on the Side of the Head was written more than 25 years ago, but all of the information is timeless.Organizational behavior has been, and always will be structured around the creative minds of the individuals, the camaraderie of the organization, and the overall effectiveness of the organization. Roger von Oech’s book demonstrates an importance on creativity that is sought after by every organization. The study of organizational behavior is a careful application of how people in groups and individuals act within an organization. Although creativity is only a single characteristic of people, it may be one of the most valued when groups are systematically studied.As stated before, the basic goal of any company is to take an idea or problem, and solve it with as little resources as possible. CEOs, program managers, and floor man agers alike could all benefit from this book both for personal development and to help their employees unlocked their minds. There will always come a time in the workplace where an individual or group will get stuck on a problem that will result in a negative effect all around them. By being creative, employees will be stimulating their mind and playing with ideas which lead to higher office morale.Interactions of workers is the whole principle behind organizational behavior, and more creative these workers are, the more positive and productive these individuals will be within their groups. A Whack on the Side of the Head has several practical applications in the workplace. Upon reading the book, a manager can use the knowledge attained to help employees solve problems by pinpointing which mental lock they need to overcome. Furthermore, these managers will also know the remedies that are stifling their workers. This book is a simple, yet enjoyable, read that can be processed on many levels.For the younger audience, this book is meant to create a future of limitless creativity by molding the mind. For the older, professional audience, this book retrains the mind to thinking differently and breaks old suffocating habits. WRITING STYLE. A Whack on the Side of the Head is a wonderful book for those looking to merely be more creative recreationally, or do so for the betterment of an organization. From an organizational behavior standpoint, Roger von Oech’s work will improve interactions individually, within a group, and among an entire organization by allowing new and exciting ideas flow freely from these now unlocked brains.

Kodak and Fujifilm Research Paper Example | Topics and Well Written Essays - 1250 words

Kodak and Fujifilm - Research Paper Example The company was able to command 90% of the market by the year 1976. The 90% market command was because of sale of films and the sales of cameras were able to command 85% of the market share in the USA (Burley, 2007). History of Fujifilm Fujifilm is a Japanese multinational company that is based in Tokyo, Japan. The company deals with activities like production, development, servicing, and sales of colored photographic films, photofinishing equipments, digital cameras, color paper, photofinishing chemicals, graphic arts equipments, medical imaging equipments, optical devices, printers, photocopiers, and panel display. The company was established in the year 1934. The aim of the company was to be the very first Japanese manufacturer of photographic film. Within a period of 10 years, the company was able to produce motion-picture films, photographic films, and x-ray films. The company was able to enter into optical glass business in the year 1940s. Other products produced were lenses an d equipments in the market. Diversification of the company’s products was done after the Second World War. The company was able to produce medical products, printing, magnetic materials fields, and electronic imaging. Both Fuji Photo and Rank Xerox that are UK Company launched Fuji Xerox Co. Ltd. Fuji Company was able to intensify its businesses overseas in the 1950s. This company was able to enjoy a monopoly in Japan market (Burley, 2007). Core businesses Both Fujifilm and Kodak have focused on imaging and photography as the core business. Kodak had started earlier than Fujifilm. Fujifilm Company gave a lot of emphasis to market changes and through that, it was able to maintain a reckoning up date. On the contrary, its counterpart Kodak is in bankruptcy protection. Management of Kodak Company The management of the company failed to move fast into the digital world. The company was able to face technological discontinuities. This is because the company failed to combat the ne w changes. The company was reported to be full of complacency. The top officials of the company failed to employ quick strategies to combat the changes in technology. The company can be said to have been built on a culture of innovations and change. The success earned by the company in the early years of the 1970s made its leaders to block their ears from the cry of the customers about the looming failure that was ahead of the company. The poor management finally led to the collapse of the company. Unlike Fuji Film Company that decided to embrace technology, Kodak Company failed to embrace technology. They were not able to go digital at the time when Fuji Film was going digital (Don, 2011). Management of Fujifilm The company was able to build strong and robust corporate constitution. This was possible through implementation of structural reforms that were able to encompass every facet of its operations. The company was able to expand its business in the global markets such as emergi ng countries. A lot of business deteriorated in Europe due to flooding in Thailand. This greatly affected this company and as a result, the company was able to lose a lot of earnings and revenues from Europe. After this downturn, the company was able to employ new medium term management. The new medium term management was covered in the VISION80 plan of the company. The plan was to cover two years. The two years were 2013 and 2014. Unlike a Kodak company, the company was

The Sources for Accounting Research Paper Example | Topics and Well Written Essays - 1250 words

The Sources for Accounting - Research Paper Example The accountants need to undertake the researchers for identifying the area where the change can make and suggest as per the requirement.   The reports produced by the financial regulatory bodies, used as authentic sources by the researchers. The financial regulatory bodies like International Accounting Standards Board (IASB), International Auditing and Accounting Standards Board (IAASB) used to prepare the regulations, which followed by the companies to prepare the financial statements and follow the process of auditing. They used to prepare the reports, which is suggestive for the development of the financial process. The accountants use the reports as a source to identify the current accounting practices. In the year 2008, IAASB has prepared a report for identifying the problems of auditing the fair value estimates. For the financial crisis of 2007-2010, one of the causes identified by the bodies was the wrong process of auditing by the auditors in the area of fair value accounti ng. IAASB has recommended that the auditors should understand the entity means the assets and the environment of the company to value the assets. The auditor has to find out about the internal control of the company, based on this an estimation can be made about the asset. The auditor should assess the risks associated with that material, also should analyze the expertise of the concerned person who made the estimate about the asset. The auditor should also take the representation of the management in consideration, should assess their plan using the asset (IAASB, pp.1-11). The accounting professionals prefer the report because it was prepared by a professional organization, which is also a regulatory body of the accounting practices. Sources from Company Websites When a researcher wants to analyze the financial condition of a company, then they can find it from various sources. They can find it on many blog sites, where the analysts analyze those statements from their personal view point. If the researchers use the sources then they may not find the reason behind their analysis, the frameworks used by the bloggers etc. In spite of all these, the researchers use the reports published by the company directly. Those reports published by the company management contents the notes related to the financial statements. The notes regarding the statements show all the reasons behind the entries in the financial statements. All the related information about the financial statements is included in the annual report. As an addendum, the researcher also gets the information about the ownership of the organization, the compensation of the executives, the size, and operations of the company etc, which is important when the person wants to analyze the company and take the decision about that. When a researcher wants to take a decision about whether to invest or not in Coca-Cola then he can find the information on many websites, or he can take the suggestion from the existing i nvestors. However, the investors’ suggestion may drive the decision of the investor in a wrong way.  Ã‚  

Liquidity Ratios for GM and Ford Essay Example | Topics and Well Written Essays - 1000 words

Liquidity Ratios for GM and Ford - Essay Example From this paper it is clear that  the higher the ratio the better it is for the company in theory but this does not hold truth in the real world situation. Despite the current ratio being used extensively in financial reporting, the ratio can be very misleading. In the real world situation, a high ratio does not necessary imply good liquidity position and a low current ratio does not necessary imply a bad liquidity position. This norm is contrary to the common belief of the current ratio as an adequate indicator of an entity’s liquidity. The ratio conceptualizes liquidation as the ability of a company’s current assets to offset its current liabilities. In the real sense, this does not occur as the investors’ measure a company, s liquidity as the going concern of the entity.  This essay stresses that  the first company has longer accounts receivables days and a low inventory turnover. The second company has a short accounts receivables period and a higher in ventory turnover. The first company has a higher current ratio than the second company does but this does not imply that the company has a better liquidity position. This is because working capital but the cash do not pay the current obligations and since it does not converts its current easily into cash; the company is illiquid. The general concept and basis of the quick ratio is similar to that of the current ratio as it gives the users of the ratio an idia to determine the company's ability to offset its short-term obligations using its short-term assests.  Ã‚  

Stock Investment Analysis Essay Example | Topics and Well Written Essays - 1000 words

Stock Investment Analysis - Essay Example By careful analysis of the YTD returns it can also be observed that the short term yields for both the index as well as the FLCSX is higher than the long term yields. The yield differential between the 1 year return and 10 year return for FLCSX is 11.02% whereas the same is 9.9% for S&P 500. This implies that for the same time horizon, when the YTD returns of FLCSX is compared to that of S&P 500, the yield of FLCSX is more than S&P 500 index. Thus, while the FLCSX has yielded superior returns in long-term, the rate of fall in return is lower for S&P 500 implying that the later is less volatile compared to the former. The key drivers for fund performance as identified fidelity fund research are as follows: 1. Investor expectation mainly driven by changes in earnings and yield; 2. Short term or speculative investment; 3. Accuracy of estimates over time horizon; 4. Lower fund volatility Volatility or Risk Analysis of the Fund A portfolio is group of securities such as bonds, stocks wher e an investor invests his or her money. By diversifying money into a combination of securities, the investor mitigates the risk of holding a particular asset. Diversification of investment spreads the risk over many assets. A diversified portfolio gives the assurance of obtaining the anticipate return on portfolio. The concept of simple portfolio diversification is that some securities may not perform as anticipated but other assets might exceed the expected return making the actual return of the portfolio reasonably close to anticipated return (Huang, Wei and Yan, 2007, p. 2). Investing the entire sum of money in a single stock exposes the investor to the risk of that asset. So, in case when the price of that security falls in the market due to any reason, the investor will suffer huge losses. This, risk of concentration of money in a single stock is mitigated through diversification. Some of the key parameters that add risk to ones profile are discussed as follows:- The current yi eld of S&P 500 as on April 26, 2013 is 2.03% where as the YTD of FLCSX is 5.37%. The 10 year risk free rate of US T-bill is 1.70%. From the above information, the key parameters for assessment of risk can be calculated as follows: (Source: Bloomberg, 2013) From the above table it can be said that the beta of FLCSX is less than that of index S&P 500 which also means that the fund is less sensitive compared to the market. The standard deviation (SD) is the measure for fund’s volatility and from the above it can be said that the SD of FLCSX is much lower than that of index. The SD of S&P 500 composite index is found to be 197.18 where as the SD for FLCSX is 6.97. The higher values means that the funds are more volatile and vice-versa. The Sharpe Ratio measures the historically adjusted performance calculated by dividing the funds excess return and standard deviation of funds. Higher values indicates better performance and vice-versa and in this case it can be said that Sharpe ra tio of FLCSX is higher than that of the index implying that the large cap funds of fidelity has performed better than S&P 500. The fund managers are advised to regularly examine the vital

Not enough though has been given in any European code to the way Essay

Not enough though has been given in any European code to the way contracts might or should be classified Do you agree - Essay Example Main land Europe is looking to create a common civil legal framework which will be developed in a number of steps. This common legal framework is currently being heralded as the European Civil Code and would require coordinated efforts over a number of decades for effective implementation3. The first step has been termed as the PECL4 and is aimed at unifying the contract law prevalent throughout Europe. Success of the PECL and its precedents will determine if it is possible at this stage to develop a common legal framework for the European continent. This could have even wider implications for the global harmonisation attempt given that the obstacles encountered in PECL would be encountered similarly elsewhere too. Importance of the PECL is enhanced by the fact that the European community is looking to create the Common Frame of Reference based on the learning from the PECL5. At this point in time the PECL is not an instrument that has been recognised by governments around Europe. In stead the PECL is more or less a document drafted by academics to serve as a standard reference when hard-core moves to harmonisation are attempted. The PECL is a broad attempt to create a set of â€Å"general rules† which are flexible enough to accommodate future developments and to provide a framework for contract law6. Here due consideration must be provided to the fact that contract law is the first thing that is being attempted in terms of a common legal framework for a number of reasons. Contract law is highly important when it comes to cross border trade. The significant differences between national contract laws make trade beyond borders costly, time consuming and often legally complex. Furthermore, a number of companies are dissuaded from trading in neighbouring nations because of complex trading instruments and their legal ramifications. This in turn promotes domestic trade at the expense of transnational trade which is not beneficial for the commercial interests of the European Union. Europe is currently looking to develop something close to the Lex Mercatoria so that trading and commercial transactions of all kinds are simple all across Europe7. In order to facilitate trading all over Europe with the same legal principles it was necessary to create a common legal framework. The PECL is the resulting legal framework which has emerged from these efforts. In addition there is another reason behind the PECL’s importance. As mentioned before, the PECL will serve as the basis for the future of the Common Frame of Reference so this enhances the important of the PECL even more. Here it must also be mentioned that the success of the PECL and the Common Frame of Reference are critical to the future of harmonisation attempts in Europe. Hence, careful consideration is mandatory in order to provide a framework that is successful and tends to provide solutions that are holistic. Any such framework would need to be carefully thought out. As mentione d before, there is no question of implementation as yet because these harmonised frameworks are merely guidance based as yet and are not strictly enforceable as yet. Drafting a standard set of principles for guidance over the domain of contracts may not be as simple or straightforward as it may seem. Perhaps the greatest obstacle to creating a common contractual framework is coming to

The difficulties of complaining Essay Example | Topics and Well Written Essays - 500 words

The difficulties of complaining - Essay Example It makes people feel special. Excellent patient care is the most important piece to keep hospital rooms full. As an example, â€Å"Mr Tadeus Kowalski was admitted to the ward a year ago for rehabilitation following hip replacement in an elective orthopedic centre. He has had a second hip replacement and there are plans to transfer him to the ward again for rehabilitation, Mr Kowalski and his family said they did not want him to return to the ward. Mr Kowalski has Parkinsons disease and said that, although his medication should have been given three hourly, it was often late. This caused him greater distress and impeded his recovery. In his notes, there are several entries indicating that he, his wife and family have been asked to keep his own medication as his medication has not been given on time. As cure costs more than prevention, to alleviate Mr Kowalski concerns and enable him to accept the rehabilitation, hospital needs to provide special ward and appoint a dedicated nurse for him. There is a requirement for the doctor to visit the patient more informally other than the scheduled official rounds.. He should be provided with labeled medicines and with chart indicating its dosage and time to take it, which will be helpful in absence of attendant. There are several such cases which affect hospital reputation. Many such problems creep up due to communication gap between working staff and patients, unawareness of staff regarding importance of timely medication or their neglecting behavior. Generally older people need more care as well as attention; thus, they should be allotted separate wards with a dedicated attendant to take care of their needs. Official visits by responsible persons should be increased to gather customer feedbacks. Emergency services should be more prompt. All patients, including old people, should be educated for self medication.

How the scientific method is illustrated by the development of the Essay

How the scientific method is illustrated by the development of the atomic model - Essay Example Nevertheless, atomic model is an important concept that helps in illustrating a scientific method. Take for example; it is very easy to illustrate the stoichiometric process, by the use of atoms, as opposed to the use of absolute mass. Take for instance; it is easier to explain that 2 atoms of Hydrogen, when they are joined with 2 atoms of Chlorine, will form 2 molecules of hydrogen chloride (McLean, 17). This is as opposed to saying, 2 grams of hydrogen, when they are reacting with 70.9 grams of chlorine, would form 72.9 grams of hydrogen chloride. Because the use of atomic model was easier to illustrate the scientific methods of inquiry, majority of chemists began using the concepts of atomic theory (Stewart, 22). The acceptance of this theory further grew, when scientists began using it in explaining a variety of issues, including the structure of molecules, in the field of organic chemistry, to the movement and spacing of molecules, in the field of gas physics. All these are scientific methods and processes used that are illustrated by the atomic scientific model (Stewart,

Portfolio Essay Example | Topics and Well Written Essays - 1250 words - 1

Portfolio - Essay Example However, 40 percent of the people suggested that businesses perform better when the government is n control. Apparently, 52 percent of the population believes that a company that makes profits in all financial years satisfies the shareholders, customers and employees. However, 32 percent believe that a company making profits is a sign that it is exploiting its customers. Consequentially, issues have been looming over control of public utilities like energy and water. According to polls, 61 percent believed that the public sector was suited to control these public utilities as compared to 26 percent that supported private sector controlling these public utilities. Though the people have diverse opinions on a number of issues, when they were asked what the government should do, 49 percent stated that the government should help protect jobs, ensure there is full employment and increase spending power in the economy. However, 41 percent preferred the government to lower prices, lower inf lation and lower government borrowing. 2. Public Trust in Government MPs stated that the UK statistics authority has jeopardised the government statistics. A recent report stated that the UK statistics authority needed to work with utmost clarity and gain strict control measures while handling the data in departments. Andrew Dilnot was commended for highlighting the misinterpretation of official statistics and mentioned that the organisation should take an initiative of having greater control over the integrity and quality of the data. In addition to this, Dilnot stated that the concerned departments should limit pre-release of the data to ministers as it jeopardised the integrity and quality of the data. Apparently, it was explicitly expressed that the departments were â€Å"finding ways around† with the data, which was on the contrary according to the code of practice for government statistics. One of the recommendations from the report was that, the data should be presente d in a clearer and accessible manner. Secondly, the authority should improve its website as it had several concerns. In wrapping up the point, a respondent stated that there should be fine tuning of the current governance arrangement, which would be an appropriate manoeuvre. 3. Body Language Body language is a form of communications where nonverbal signs are used. Experts state that body language makes a larger part of communication, which includes facial expression and body movements. Apparently, most of the things that people do not say can be conveyed to the audience and pass volumes of information. Researchers have stated that body language accounts for a better part of communication which is between 50 to 70 percent. Therefore, the audience should understand body language to get the full information that is relayed. However, it is also important to remember focusing on other cues in the context. Similarly, there is a need to look at the signals as a group rather than focusing o n a single signal. This could lead to misinterpretation of the information that is relayed. 4. Current News In recent times, the Syria issue has been a news item in most of the media bulletins all over the globe. According to recent statistics, over 6,400 refugees have been recorded to have flocked to Jordan in fear of the unending violence. In recent time, Britain has provided a whooping ? 89.5

Of mice and men by John Steinbeck Essay Example for Free

Of mice and men by John Steinbeck Essay Studying stage Drama enables us to see into a world that is very different from our own and to feel compassion for those who are unable to take control of their own lives Of mice and men By John Steinbeck is a very interesting and compelling text, and positions us as the reader to accept Lennie as the victim even though he killed someone, we as the reader are given many insights that some of the other characters do not get to experience, and therefore can get this message as the dominant reading. The earliest accounts of the life of Lennie and George tells us a tale about Lennie and his accidents involving mice, Lennie who gets presents of mice from his aunt, crushes there heads, because he doesnt know his own strength, he loves the mice, and cared for them, but because of his love for the mice they bite him and he crushes the mouses heads, Lennie is definitely mentally retarded, and as such he does things that regular people would not do it would seem that Lennies mentality was not designed for his body, if he was a thin weedy man then he would have no problems, he could pet animals AND make them stay alive, but things arent always as we like them Because the playwright is trying to establish Lennie as the good guy we are also positioned at the scene of their last job, Lennie feels a ladies dress, the woman screams, he holds on, she starts yelling to the police, he holds, and as a result, poor George has to spend a night in a ditch and what was the reason? I only did it to feel how soft it was says Lennie, even though this is still fairly strange, you as the reader can relate to him and say well, it really isnt his fault. Now I know you are wondering, Why did Lennie hold on even through the screams and the yelling police, why didnt he just let go? consider this story, a young child between the ages of 1 and 3 is found near his dead mother, holding on for dear life, and mentally Lennie was much the same way whenever he gets scared or frightened, he will hold on to it, you cannot blame the woman for her reaction, a big tall man grabbing onto her dress, she has every right to feel threatened, and as a result, Lennie gets George into trouble, and they have to spend the night in the ditch. On the farm, curly is picking fights; not only is he picking fights but he is picking fights that he cant win, apart from his height, what exactly did Lennie do? He laughed, oh no, dear God, how will he survive? George was going to teach him a lesson, but he wanted Lennie, this time he went too far, Lennie didnt want to fight curly, but he gave him no choice, he was scared and frightened, and once again, the mentality issue shines brightly, he grabs Curlys hand and he doesnt let go, he crushes every single bone in his hand, and again Lennie is portrayed as the good guy, what else could he do? The final matter is the matter of Curlys wifes death, this even if he is retarded, still classifies as murder, no matter how much they try to sugar coat it, it is still murder, and he pays for it with his own death, he gave George, his best friend, no other choice other than to kill him for his own good, his strength, has been the cause of all these problems right from the beginning, and although you can feel sorry for him, he should have had more common sense, he was retarded, and there is nothing you can do about that, but he should have learnt what was right and appropriate, and killing innocent people, even if it was manslaughter, is still bad. And so we are given an insight into the life of Lennie, we feel compassion for him and George, we have been positioned to draw this conclusion, well, youd be hard pressed to try and prove he wasnt wouldnt you? It seams there is two cases of murder (not counting the various animal deaths) George isnt the bad guy because he did what was best for Lennie, and Lennie wasnt the bad guy because he is retarded.

Effect of Blind Dates on “Leftover Women”

Effect of Blind Dates on â€Å"Leftover Women† Group Member Names: Yuki Maggie Lainka Yolanda In China, a woman is easily described as â€Å"sheng nv† or† leftover woman† when she is over 27 or 30 years old and still remains single (Magistad). But among these leftover women, they mostly have beautiful appearance, high education and incomes. Actually, some leftover women really do not worry about their marriage, but they are under great amount of pressure from their parents or friends. Then these leftover women begin to look for partner in a hurry but find it so difficult. Why these outstanding women cannot find a good man? It sounds odd (Magistad). However, this phenomenon makes sense for the following reasons. First, the leftover women are so outstanding that they are very particular about their future spouse. They care much about the admirers’ conditions such as their house, car, career, appearance and education background etc. However, to find a perfect husband is just as difficult as looking for a needle in a haystack. Therefore, they become leftover women. Second, some leftover women are feminists. They mostly pay much attention to themselves and ignore others, taking it for granted that men should take consideration for women. In addition, they request others’ absolute obedience and cannot stand a little opposition. Then they are still single. Third, it mainly depends on their own lifestyle and attitude towards love and marriage. For one thing, they are hard to find a suitable man because of their small social circle. For another, some women attach importance to men’s possession first rather than disp osition, because most women just hunt for a rich man to change their poor situation. Consequently, the blind dates appeal to them and become popular under this circumstance for the reason that blind dates can provide leftover women platforms and chances to make more new male friends. Perhaps they can find their future spouse if they match up with each other. â€Å"The whole point of a blind date is to meet someone else that one doesnt know and to get to know him better’’ (â€Å"Cause and Effect Blind Dates†). Nowadays, the blind dates have many kinds and successful examples. For instance, Linda Wolff met her husband through her brother and they fell in love with each other and finally live a happy life. She mentioned, â€Å"When love is mean to be† (Wolff). That is to say, her true love was at first sight. Indeed, blind dates bring help to people in seeking true love to some extent. But blind dates just exist as a auxiliary method because no one can harvest true love without paying. As for leftover women, after dating for many times, blin d dates cause physical and spiritual effects on them. The Effect on Physical Changes Nowadays, not only leftover women find their Mr. Right through blind dates, but also pretty young ladies do that. Compared with those pretty young ladies, leftover women are in a relatively inferior position, especially some well-educated leftover women. â€Å"My mum spends all her time organizing blind dates for me,† says Faye Yang, a pretty 29-year-old university professor, â€Å"but over 60 percent of them reject me when they discover I have a PhD degree.† â€Å"I would feel ashamed if the woman I am with is on my level. I will lose my confidence and male status,† says Kelvin Du Kang, a marketing consultant in Shanghai concurs (â€Å"A Good Man Is Hard to Find: Chinas Leftover Women Look for Love Abroad†). Distinctly, men do not like the women either on their level or stronger than they. However, the fact that those well-educated leftover women have a high degree cannot be changed. Experiencing many a blind date, they may have a lesson how to change the mselves to get love harvest. Appearance. They learn how to put on light makeup or remain a face without makeup. These leftover women keep an office-lady look when they are at work, which presents a mighty air to others. Besides, office-lady look covers their real and natural face, which seems to put on a fake mask and distances themselves from others. Putting on light makeup shows delicate beauty. Without applying any cosmetics, a clean face presents them in daily life. Men would think they are easy-going and come up to them. Hair style. Many leftover women always tie up their hair without fringe. Some follow the fashion, like having a perm or color their hair. It is man-made curly and colored hairs that add years to the age. A Chinese saying goes, â€Å"Women’s wit does not match their hair.† Anyway, if men are asked they prefer long hair or short hair, they would give one answer: long, straight and black hair (Li 129). Thus, leftover women change their hair style to keep long, straight and black hair. This would impress men that they are mild, good-natured, sweet-tempered and easy-going ladies. Style of dressing. Styles of dressing are different on different occasion. When dating, leftover women would get rid of their uniform and avoid dressing too showy. They just need to dress plainly but neatly. There is no better choice to dress in warm color. Light red means peace; yellow stands for brightness; orange symbolizes warmth; blue represents energy. Dressing in a proper way means that leftover women think highly of their date. Accordingly, men would consider that this kind of woman is the exact person to be wife rather than the woman they can take to bars or colleague in work world. The Effect on Mental Changes Blind dates have gained its popularity among leftover-women for seeking love. Nowadays, blind dates, the common way to finding a future partner, has affected leftover-women on not only physical but also spiritual aspect during its development. As for mental aspect, blind dates affect leftover-women on their view of mate-selecting and the view toward love. Leftover-women, whether they are highly-educated and well-paid or are left behind, are appealed to the title â€Å"dating the rich† of some blind dating events (Yao). Their views of mate-selecting are affected by blind dates because during frequent blind dates many leftover-women conveyed this notion to others. These â€Å"dating the rich† events are â€Å"considered a great opportunity for ‘grassroot’ beauties to find wealthy husbands† (Yao). But some leftover-women changed their standpoints after thousands of times of blind dates. They tend to select some men who are called â€Å"budget husband†. These kinds of men are the new ideal among Chinese female white-collar workers. â€Å"One of the main characteristics of a budget husband is that he be ‘normal.’ Not ugly but not too handsome; neither poor nor rich. In short: mediocre.† (How to express â€Å"budget men and women† in English). In the course of blind-dating, many leftover-women have realized that dating the rich or getting married to the rich is not a realistic dream. Budget husbands are better choice for their marriage, because they can be a good son, a good staff and also a good spouse (Li 90). Their view of mate-selecting has been affected by blind dates. A womanà ¯- Ma Nuo, who attended one of the fashionable blind-dating programs, You Are the One, said to those men who also want to find their spouse by the way of blind dates, â€Å"I prefer crying in the back of a BMW to smiling on the back of a bicycle†. Although this remark is sharply criticized by many people, it is still accepted by some leftover-women. This is another influence blind dates have on leftover women. Some ideas conveyed by blind dates are now changing their view toward love, their attitude to marriage. These women are Gold Diggers and they think highly of the value of money. They attach that to their love. The pursuit of material has become their purpose to blind dates. This is the bad effect blind dates have on leftover-women. It changes their points. They mistake the meaning of blind dates as finding a rich man but not a beloved. This is the spiritual effect that the blind dates bring to leftover -women and it is harmful to seeking love when they are dati ng. Blind dates bring great impacts to leftover women in their pursuit of material conditions as well as mental requirement. They change the clothes they usually wear, the hairstyle they have for a long time, and the high requirement they ask for their future spouse etc. Leading them to change in a proper way, efforts from government and individuals are both extremely needed. Government’s support is the precondition for people to better define leftover women. According to Leta Hong Fincher, the author of Leftover Women: The Resurgence of Gender Inequality in China. Theres absolutely no indication that the government sees falling female labor-force participation as a problem. On the contrary, the rhetoric is, women, return to the home, stop being so ambitious and get married'(â€Å"A Good Man Is Hard to Find: Chinas Leftover Women Look For Love Abroad†). Women are also main force in the cause of some kinds of career such as educations, medical treatment or even biology researches. It is essentially necessary for government to provide a equal environment for women to pursue their career. So as to change the traditional situation that young female who are of high quality and well educated remain single because men tend to â€Å"marry down both in age and educational attainment†(Simpson). People’s efforts also play an important role in helping leftover women to find the person of their heart. One of the participants of the matchmaking event held in Beijing Ditan Park explained the reason why he was single until 30 is that their whole family lived in a small house in a remote village. So they are now trying to buy a house with the help of parents as the basic material condition of his marriage (Zheng, Li, and Chen). For individuals, they should show their respect for women by letting them choose what they are going to do instead of implanting ideas of being a housewife as soon as possible, while leftover women should set up proper view of spouse-selecting and make clear that which style of men they are searching for. To have a happy ending, a blind date should base on a positive attitude concerning more about genuineness rather than material conditions (Cui). Results from a blind date could differ from certain people. It may do help someone make some new friends and find her spouse, however, it sometimes could just remain a terrible experience. There are some tips for women to survive in a blind date. First is to choose a quiet location and dress nicely and neatly to leave an unforgettable first impression. Second is to be a good listener during the conversation and also ask questions friendly. The last one is being yourself, which is the most important one. Do not pretend to be football fan if you never play football. However, women had better not rely on blind dates since it is not the only way to find Mr. Right. All these tips are also useful in daily life. Being optimistic and keeping an open mind whenever it is, for what Tagore have said â€Å"the best things come when you least expect them to†. Works Cited â€Å"A Good Man Is Hard to Find: Chinas Leftover Women Look For Love Abroad†, Post Magazine. South China Morning Post Publishers Ltd. 27 April 2014. Web.28 May 2014. http://www.scmp.com/magazines/post-magazine/article/1495043/good-man-hard-find-chinas-leftover-women-look-love-abroad â€Å"Cause and Effect Blind Date.† Studymode.com. Studymode.com. Nov 2012. Web. 3 June 2014. http://www.studymode.com/essays/Cause-And-Effect-Blind-Dates-1222213.html Cui Jianmin,à ¥Ã‚ ´Ã¢â‚¬ Ãƒ ¥Ã‚ »Ã‚ ºÃƒ ¦Ã¢â‚¬ ¢Ã‚ ,â€Å"xiangqin: jiduo huanxi jiduo chou——shengnan shengnv xiangqin shenghuo diaocha†Ãƒ §Ã¢â‚¬ ºÃ‚ ¸Ãƒ ¤Ã‚ ºÃ‚ ²Ãƒ ¯Ã‚ ¼Ã… ¡Ãƒ ¥Ã¢â‚¬ ¡Ã‚  Ãƒ ¥Ã‚ ¤Ã… ¡Ãƒ ¦Ã‚ ¬Ã‚ ¢Ãƒ ¥-Å“Ã ¥Ã¢â‚¬ ¡Ã‚  Ãƒ ¥Ã‚ ¤Ã… ¡Ãƒ ¦Ã¢â‚¬Å¾Ã‚ Ã¢â‚¬â€Ã¢â‚¬â€Ãƒ ¥Ã¢â‚¬ °Ã‚ ©Ãƒ §Ã¢â‚¬ Ã‚ ·Ãƒ ¥Ã¢â‚¬ °Ã‚ ©Ãƒ ¥Ã‚ ¥Ã‚ ³Ãƒ §Ã¢â‚¬ ºÃ‚ ¸Ãƒ ¤Ã‚ ºÃ‚ ²Ãƒ §Ã¢â‚¬ Ã… ¸Ãƒ ¦Ã‚ ´Ã‚ »Ãƒ ¨Ã‚ °Ã†â€™Ãƒ ¦Ã… ¸Ã‚ ¥(blind date: Happiness and anxiety coexist——A survey ofsingletons’ dating life). wuhaidaily.comà ¤Ã‚ ¹Ã…’à ¦Ã‚ µÃ‚ ·Ãƒ ¦- ¥Ãƒ ¦Ã…  Ã‚ ¥WUHAIDAILY.COM NETWORK. 1 Nov 2012. Web. 28 May 2014. http://www.wuhaidaily.com/news.aspx?id=81091 â€Å"fanyi dianjin: ‘jingji shiyongnannv’ yingwen zenmeshuo†Ãƒ §Ã‚ ¿Ã‚ »Ãƒ ¨Ã‚ ¯Ã¢â‚¬ËœÃƒ §Ã¢â‚¬Å¡Ã‚ ¹Ãƒ ¦Ã‚ ´Ã‚ ¥Ãƒ ¯Ã‚ ¼Ã… ¡Ã¢â‚¬Å"à §Ã‚ »Ã‚ Ãƒ ¦Ã‚ µÃ… ½Ãƒ ©Ã¢â€š ¬Ã¢â‚¬Å¡Ãƒ §Ã¢â‚¬ Ã‚ ¨Ãƒ §Ã¢â‚¬ Ã‚ ·Ãƒ ¥Ã‚ ¥Ã‚ ³Ã¢â‚¬ Ãƒ ¨Ã¢â‚¬ ¹Ã‚ ±Ãƒ ¦-†¡Ãƒ ¦Ã¢â€š ¬Ã… ½Ãƒ ¤Ã‚ ¹Ã‹â€ Ãƒ ¨Ã‚ ¯Ã‚ ´Ãƒ ¯Ã‚ ¼Ã… ¸(How to express â€Å"budget men and women† in English?)from Chinadaily.com. Sina à ¦- °Ãƒ ¦Ã‚ µÃ‚ ªÃƒ ¦Ã¢â‚¬ ¢Ã¢â€ž ¢Ãƒ ¨Ã¢â‚¬Å¡Ã‚ ².SINACoporation, 2 Apr. 2013. Web. 29 May 2014. http://edu.sina.com.cn/en/2013-04-02/133673271.shtml Li Xiaoying.à ¦Ã‚ Ã… ½Ãƒ §Ã‚ ¬Ã¢â‚¬ËœÃƒ ¨Ã… ½Ã‚ ¹. â€Å"zuo ziji de yuehui nvwang†Ãƒ ¥Ã‚ Ã… ¡Ãƒ ¨Ã¢â‚¬ ¡Ã‚ ªÃƒ ¥Ã‚ ·Ã‚ ±Ãƒ §Ã… ¡Ã¢â‚¬Å¾Ãƒ §Ã‚ ºÃ‚ ¦Ãƒ ¤Ã‚ ¼Ã… ¡Ãƒ ¥Ã‚ ¥Ã‚ ³Ãƒ §Ã… ½Ã¢â‚¬ ¹Ãƒ ¯Ã‚ ¼Ã‹â€ Queen do Their Own appointments). Hunanà ¦Ã‚ ¹-à ¥Ã‚ -à ¯Ã‚ ¼Ã… ¡Hunan Literature and Art Publishing House.à ¦Ã‚ ¹-à ¥Ã‚ -à ¦-†¡Ãƒ ¨Ã¢â‚¬ °Ã‚ ºÃƒ ¥Ã¢â‚¬ ¡Ã‚ ºÃƒ §Ã¢â‚¬ °Ã‹â€ Ãƒ §Ã‚ ¤Ã‚ ¾, 2011.Print. Magistad, Mary kay. â€Å"Chinas leftover women, unmarried at 27.† BBC.com.BBC.com. 21 Feb. 2013. Web. 3 June 2014. http://www.bbc.com/news/magazine-21320560 SIMPSON PETER , â€Å"The leftover women: China defines official age for females being left on the shelf as 27†. Dailymail.co.uk. Associated Newspapers Ltd. 28 February2013. Web. 28 May2014. http://www.dailymail.co.uk/news/article-2282249/The-leftover-women-China-defines-official-age-femal Wolff, Linda. â€Å"How I Met My Husband: When Love Is Meant to Be.† Huffingtonpost.com. Huffingtonpost.com. 12 July 2012. Web.3 June 2014. http://www.huffingtonpost.com/linda-wolff/how-i-met-my-husband_b_2247289.htm Yao Jun. ‘Leftover’ women and their eagerness for love. from People’s Daily Online.com.english.people.cn à ¤Ã‚ ºÃ‚ ºÃƒ ¦Ã‚ °Ã¢â‚¬ËœÃƒ §Ã‚ ½Ã¢â‚¬Ëœ. People’s Daily Online, 2 April 2013. Web. 29 May 2014. http://english.peopledaily.com.cn/90782/8377165.html Zheng Chao,Li jia,Chen Lin,à ©Ã†â€™Ã¢â‚¬ËœÃƒ ¨Ã‚ ¶Ã¢â‚¬ ¦, à ¦Ã‚ Ã… ½Ãƒ ¤Ã‚ ½Ã‚ ³, à ©Ã¢â€ž ¢Ã‹â€ Ãƒ §Ã‚ Ã‚ ³ â€Å"Shengnan shengnv xianxiang diaocha†Ãƒ ¥Ã¢â‚¬ °Ã‚ ©Ãƒ §Ã¢â‚¬ Ã‚ ·Ãƒ ¥Ã¢â‚¬ °Ã‚ ©Ãƒ ¥Ã‚ ¥Ã‚ ³Ãƒ §Ã… ½Ã‚ °Ãƒ ¨Ã‚ ±Ã‚ ¡Ãƒ ¨Ã‚ °Ã†â€™Ãƒ ¦Ã… ¸Ã‚ ¥(A survey of singletons’ phenomenon) thefirst.cn à §Ã‚ «Ã… ¾Ãƒ ¦Ã…  Ã‚ ¥thefirst.cn, 4 Sept 2009. Web. 28 May 2014. http://www.thefirst.cn/1365/2009-09-04/373414.htm

AirAsia Customer Relationship Management

AirAsia Customer Relationship Management In todays world economy, information technology (IT) has driven fundamental changes in the nature and also the application of technologies in a business. The use of IT in its value chain provides the company a very strong strategically and tactical tools. If these tool are properly applied and used could bring great advantages in promoting and strengthening the competitive advantages. In order to gain more market share and sustain its competitive advantages to be very low cost carrier in these days high demanding environment, Air Asia tries to develop new ways of make the customers, suppliers loyal. Focus on supplier and alliances and the customer will drive positive values to Air Asia can achieve. Customer relationship management application will be one of the areas of strategic implementation that company can focus to achieve high values to both Shareholders and Customers. Customer Relationship Management (CRM) In order to long term, customer relationship should be fostered for company to maintain competitive advantage and profitability. When planning and implementing CRM application, management is recommended the following approaches: Customer segmentation-mileage- based segmentation is inadequate, rather should focused on value-based and needs-based approaches can be guide investment decision and drive greater insight into needs of high-value customer. CRM initiative development-to different from the other competitors approach e.g. installing kiosks for the fast check in. Air Asia should implement CRM program in favour of investing in initiatives with a high return, which respond to the needs and desires of their own customers. Organizational design and management-Air Asia needs to train the employees empowerment them with a complete view of the customer and clearly fluent the employees role in the CRM strategy. Advanced and classy CRM information system should include the key functions that are; Travelling Planning: Site personalization for on line customer to create travel plan, bundled services information, flights notification systems, and gate information displays etc. Reservation and Ticketing: ITA search engines, roving agent check-in, kiosks, internet check-in, and phone check in systems etc. Frequently Flyer Program: Membership based or point based rewarding scheme offering to the applicable customer. Campaign Management: Email campaigns and promotion system are used for marketing. Customer Care: Web based self services such as e-ticket booking and reservation, online baggage tracing. RFID baggage tags, internet lounge, and in air internet services. Business intelligence: Dynamic update and multidimensional reports that helps management to do analytics in various areas, such as customer profile. To justify the investment and implementation scope of the CRM program, Air Asia is recommended to look into the ROI and financial impact to the shareholder value driven by each of the CRM initiatives. By taking the steps to implement a truly consumer-centric approach to relationship management, Air Asia will be in better position to attain , develop, and hold on to high value of the clients Company wants to be the lowest short-haul airline in every market it goes, that why they are using some strategies such as Lean cost structure, different ways of promotion, keeping safety, satisfying guests and developing human resource very strongly these days. Air Asia always tries to keep their operations as simple as they can. SWOT Analysis: To figure out the internal factors such as Strengths and Weakness, and external Opportunities and Threats to business objective, a SWOT analysis of Air Asia can be conducted; Strengths: Low cost operation Fewer management level, effective, focused and aggressive management Simple proven business model that consistently distribute that the lower fares Penetrate and motivate to the potential markets And multi skilled staff means efficient and incentive workforce Single type of Air buses minimize the maintenance cost and easy for pilot dispatch Streamline Operation: making sure that the processes are as simple as possible, that customer can approach and use it with no difficulty Lean Distribution System: offering a wide and innovative rang of distribution channels to make a booking and take a step toward a travelling easy Point to point network: applying the point to point network keeps operation simple and low cost, that it connect the booking offices with call centres Partnering with the worlds most renowned maintenance provider company and complying with the airline operation in the world. Implementing the regions fastest turnaround at 25 minutes only, assuring lower cost and higher productivity Weaknesses: Due to lower costs the services possessions are limited, so someone can think that Air Asia cannot serve as well as they advertise During irregular situations the company could not handle them well with limited number of personals Government interference and regulation on airport deals and passenger compensation Non central location for secondary airports Its low cost strategy makes the brand critical for market position and development is always a challenge for Air Asias management One of the weak point is that the company trust heavily on outsourcing, it shows the Air Asia depends on other for some of their tasks and seems not good for companys repute in the customers mind New entrance to provide the price sensitive services Providing guests with the choice of modify services without compromising on quality and services. Opportunities: Long haul flights an experiment to get underdeveloped market share, which is better for the companys growth. The Air Asia can differentiate from traditional Low Cost Carrier model by adding customer services or operating as a full services airline with low fare for the haul flights. Ongoing industry consideration has opened up projection for new routes and airports deals, by making such kind of deals the company expand his business High inflation rate and also fuel prices will pinch out unprofitable competitors Threats: Keeping in view the current economic situations the full services airline cut their cost to compete. Other companies like Virgin etc may think towards Low Cost Carriers (LCCs) In the coming time the high rates of fuel decrease the yield of the company is a big threat for them Accident, terrorist attack and disaster affect customer confidence. For example on 28 July 2010 a plane crash in Pakistan and almost one month later on 24 of august 2010 there is a another plane crash in China, these kind of accident creates a doubt in the mind of customers. Due to their (Air Asia) low cost model the people may think about that there is risk involve like services and safe journey. I think this is a major threat in these days that Air Asia can face. Aviation regulation and government policy, Air Asias ongoing business in long haul flights have always threat for the changing policies of the those countries and day to day changes in the regulations of the international airport authorities Increase in operation cost in producing value added services, as Air Asia X using value added services by long haul flights so it results in increase their operation and value added cost. As Air Asia policy from the January 2002, company belief online seat reservation and also online flight schedule but a threat is always there that the system disorder can arise big problem for Air Asias online system Economical factor of Air Asia According to the profit and loss account of company it was good in 2009, weather it receive loss in 2008 due to fuel hedging and the crisis situation in Bangkok. The company bear a heavy loss upon their short and long contracts when fuel price shot through to the roof before collapsing around the end of year. On November 2008 the company abolish fuel surcharges. It is the first air line in the world to abolish fuel surcharge. As other air lines are downsize with decreasing in travel, because of global economic circumstances. In 2009 and in 2010 Air Asia expands its operations. The companies target to get around one Million customers in 2008, adding new plans and also introducing new destinations like India etc. At the end of 2009 and start of 2010 Air Asia targets get 5.1 million in 2009 that is 4.2 million up that was in 2008. The new plans were operate usefully towards new destinations like India, China etc. Current Activities: The Air Asia invited the customer to come and take part in photography competition in a sense of making journey Happy with Them(AIR ASIA), the winner of this competition will be awarded a ticket to Bangkok with accommodation and other offers such like that to get market penetration. From 2009 the company starts scholarship for students related to pilot courses this is another try to get more market penetration in term of Air Asias sales and make the customer interested in their new routes and keep the existing and as well as new customers. These Air Asia using Social security checks for buying ticket on special prices. Red Megastore. They start red megastore for online services for the purpose of make more ease for the new and little educated customers to buy Air Asias offered facilities. As we know the target customer of Air Asia is less educated, Middle class and small business mens, so this plan works very fruitful for the company. Customer Satisfaction of Air Asia: The customer satisfaction on company depends on four variables that are Safety, Service Quality, Price and Promotion; Safety: The safety factor is related to the Engine and other parts operate during flight Take a good care of the hand caries and make sure that there is better place for them without any disturbance The company have much focus on the insurance of passengers while they travel Service Quality: Good manners of attendance during flight The flight attendants are very skilled , knowledgeable and charming The Attendants must offer their services with keeping in mind of serving Price: Equality of ticket price Offer the low comparative price Promotion: Air Asia was very care while lunching promotions they should be Interesting, After a reasonable time and also good frequency of lunching promotions

The Absorption of Dada :: Essays Papers

The Absorption of Dada Dada and Surrealism are two similar forms of art, not in appearance, but in the subject matter, and the role of the viewer. The Quote †Dada became absorbed into Surrealism which then became the Dadaism of the successful.† is a statement of truth. Dada was developed in Switzerland, just after the Great War, now known as World War One. It was a cry against reason and logic. The people were misled by the government, science and art. If everything that was supposes to be good and logical was demolished by the insanity of war. There is nothing left but insanity itself. The Dadaist put this into their art. They took things out of context and said, deal with it. The Dadaists would try to shock people to get their attention. They said that if the art had a meaning, that it was the viewer who had to come to their own conclusion. It means something different for every person. The Surrealist attempted to bring the subconscious to the conscious life. According to the Surrealist Manifesto, The artist should break from the demands from conventional society. The Surrealist’s also believed that the viewer had to bring his or her own meaning to the piece of art. They believed that you had to look past logic and let the subconscious flow out. They used ideas from Sigmund Freud, to let them express the subconscious. The Quote â€Å"Dada became absorbed into Surrealism which then became the Dadaism of the successful.† can be explained like this. They both dabbled with the subconscious, but in different ways. The Dadaist’s were using the irrational, which is part of the subconscious.

Vertical Analysis of PepsiCo and Coca Cola Essay example -- Business A

All companies use financial documents to record and journalize their business transactions. These financial documents are not only used internally by company executives, but the financial documents are also used by outside sources to evaluate the strengths and weaknesses of a company. The purpose of this paper is to provide financial analysis of PepsiCo and Coca Cola, provide examples that explain which company is more financially sound, and to provide recommendations on how to improve each company financially. The first item that I will discuss is a vertical analysis of both companies. Vertical analysis is used to evaluate data and express the items of a financial statement as a percentage of a base amount listed. For the vertical analysis of PepsiCo and Coca Cola I looked at both the balance sheet and the income statements. The valuations that I took into consideration for this vertical analysis were the cost of goods sold as a percentage of net sales, net income as a percentage of net sales, current assets compared to total assets and the percentage change year to year, and the current liabilities compared to total liabilities and the percentage change from year to year. The cost of goods sold percentage shows how much is actually costs to produce and sell the items that a make company money. The net income as a percentage of sales shows how much money from the sale of an item is actually considered income that the company makes. The current assets compared to total assets shows how much of the assets a company has are actually available at a given time. Th e current liabilities compared to total liabilities shows how much of a company’s liability lays in a current status for the year. PepsiCo 2004 2005 Percentage C... ...it would add capital to the reserves and they would in turn be able to expand. With Coca Cola I would recommend increasing their assets. One way to increase their assets would be to decrease their payout ratio, in my opinion these two items go hand in hand. With an increase in assets the company would be able to expand and ultimately increase their profits as well. In conclusion, all companies use financial documents to record and journalize their business transactions. These financial documents are not only used internally by company executives, but the financial documents are also used by outside sources to evaluate the strengths and weaknesses of a company. The ability to read and understand financial statements and to perform a financial analysis is a great skill for all business professional, whether they are investors, creditors, or company executives.

Racial Profiling by Police Essay -- Race Racism Prejudice Essays

Racial profiling has become a severe obstacle in the U.S. today though most Americans know very little of this vital issue. Every day, people are being pulled over, harassed, and even killed for being of a certain race. There are new laws that politicians are trying to pass that promote racial discrimination. Racial profiling is immoral and does not increase public safety. Incarceration rates are a definite proof that racial discrimination occurs. â€Å"Incarceration rates in the United States have risen sharply since 1980†, stated Filip Spagnoli, â€Å"the racial distribution of inmates in the U.S. is highly negative for black Americans. Whereas they only make up 12% of the total U.S. population, they represent more than 40% of inmates† Black Americans are one of the many races that are accused of many crimes that they are innocent of and being imprisoned for them. Addy Bareiss, a five-year volunteer and worker at the ACLU of Arizona affirmed, â€Å"A 2008 report by the ACLU of Louisiana found that people of color were arrested at higher rates than their representation in the population in every town, city and parish examined† Imprisonment of innocent people has to come to a stop. When officers are focusing mainly on a certain group they overlook criminals of other races who deserve to be in prison. She also stated, â€Å"b lack and Hispanic residents were stopped, frisked, searched, and arrested by Los Angeles Police Department officers far more frequently than white residents, and that these disparities were not justified by local crime rates or by any other legitimate policing rationale evident from LAPD’s extensive data† (Bareiss, Addy). Stereotypes play a significant part of racial profiling. When officers see a black or Hispanic man... ...on=1.0>. "Jose Serrano." BrainyQuote.com. Xplore Inc, 2010. 30 November. 2010. Kennedy, Randall. "Racial Profiling Should Be Abolished." Current Controversies: Racism. Ed. Mary E. Williams. San Diego: Greenhaven Press, 2004. Opposing Viewpoints Resource Center. Gale. Raymond S Kellis High School. 29 Nov. 2010 . "Motivated Quotes." Brainy Quote. Xplore, Inc., BrainyQuote, 2001 - 2010. Web. 5 Dec 2010. . "The First 10 Amendments to the." n. pag. Web. 2 Dec 2010. . Spagnoli, Filip. http://filipspagnoli.wordpress.com/stats-on-human-rights/statistics-on-freedom/statistics-on-prisoner-population-rates/

Frizza †Frozen Pizza Marketing Plan Essay

The current size of pizza market in India is INR 1750 crores and is growing at the rate of 25-30% per year. But there is almost no presence of the frozen pizza in India. Contrasting this to the USA where frozen pizza industry accounts for 13.6% of total USD 40 billion pizza industry. Thus there exists an opportunity to launch a product in this area. In this report, we are trying to achieve the following: market research to gauge consumer behaviour and preferences, followed by Segmentation, Targeting and Positioning for frozen pizza product in India and finally building a marketing strategy to launch it. We started with the Porter’s Five Forces analysis. We found out that Intensity of Industry Competition was low to medium, Availability of Substitutes was low to medium, Potential Entrants were High, Buyer Power was low and Supplier Power was low-medium. This was followed by primary research where we took surveys (online and live). This was supplemented with secondary research to find out the various aspects of consumer behaviour. The core benefits were identified as â€Å"Easy to Cook† and â€Å"Tasty Food†. Generally, the decision makers are the young earning professionals or the earning member of the family/housewife. In case of the housewife, their decisions are normally influenced by their pestering children. We then did market segmentation basis various methods like customer characteristics (geographic, demographic, socio economic, psychographic), buying situation (consumption rate, consumer predispositions), mediagraphics and personas. We decided to target people in age group of more than 23 years of age with earnings of more than 2 lakhs per annum. We thus positioned our product as – To all those who want a comfortable life and who love good & healthy food, Frizza is a unique looking product that lets you enjoy the taste of heaven, saves your time and is there for you – Anytime you want it. The product was named as â€Å"Frizza† with the tagline – â€Å"Anytime Pizza†. We then decided the marketing strategy. Starting with Product decision, we saw that Frizza is differentiated from its competitors like Dominos basis 4 main parameters – (i) Lower price at same taste; (ii) Convenience factor (of using the product anytime rather than just 12 hours during which a restaurant is open); (iii) Square shape rather than circular shape, which would appeal to children and adults alike; (iv) Emotional satisfaction for mothers coming out of the feeling that she has cooked a meal for her children. We then decided various characteristics of the product like toppings, etc. basis results from the survey. Due to many reasons as explained in the report, the pricing came to as 30-40% lower than that of competition like Dominos’s. In terms of the place, we decided to launch the product only in cities given the infrastructural constraints at the beginning. The retail channels were decided as supermarkets, speciality stores and super stores, thus following the selective distribution strategy. Various promotional activities (both ATL and BTL) like television ads, Facebook, newspapers, events, etc. were planned. Finally, financial analysis was done to conclude the breakeven point as 7 quarters. MOTIVATION: The pizza industry in India is mainly divided into 2 formats – dine in and take away. The current size of pizza market in India is INR 1750 crores and is growing at the rate of 25-30% per year. The holding company of the current market leader, i.e. Dominos grew 9 times from INR 155 crores in 2007 to INR 1407 crores in 2013 brining the annual growth rate to an amazing figure of 45%. But there are gaps in the market. First, the pizza stores are limited in number, reach and timing. Thus accessibility is limited. Secondly, although pizzas at lower price points are available, higher end pizzas or pizzas offering variety of toppings cost upward of INR 200 per pizza. Thus, there is scope to use low pricing as a competitive advantage. Hence comes the frozen concept to fulfil the existing gaps. This concept is already prevalent in developed countries. In USA for example, frozen pizza industry accounts for 13.6% of total USD 40 billion pizza industry. As per Frozen food global industry guide from Market Line, sale of frozen pizza & ready meal market globally account for 41.1% of overall frozen food market. Also, Asia-Pacific is the largest market for frozen foods, accounting for 34.3% of global market value, and supermarkets and hypermarkets form the leading distribution channel for frozen food account for 70.2% of the market’s value. OBJECTIVE: In this report, we are trying to achieve the following: market research to gauge consumer behaviour and preferences, followed by Segmentation, Targeting and Positioning for frozen pizza product in India and finally building a marketing strategy to launch it. METHODOLOGY: Primary research: We had two kinds of approach towards primary research. We prepared a comprehensive questionnaire to gauge the demographic, socio-economic & psychographic traits and market reaction towards the existing products and willingness to pay of respondents for the frozen pizza product. We conducted live surveys in the nearby malls (Gopalan Mall and Meenakshi Mall) during peak days (a Sunday and the Independence Day) by distribution of questionnaire among people of different age, gender and income groups for example college goers, mothers, single men, married couples etc. We also collected online responses across diverse geographic and professional groups via social networking sites and emails. Secondary research: We used online resources to study the global frozen pizza markets and potential growth of the same in Indian markets and to gather information about the existing players and their positioning. FINDINGS: 1. Porter’s Five Forces to Understand Industry Competitiveness: Intensity of Industry Competition: Low-Medium ï‚ · Number of firms- There are large no of players in Indian Pizza market. These include the market leader Dominos, Pizza hut, Papa john’s, Pizza corner, Pizza Express, Smoking Joes, Amul and Local Pizza Producers. But there is no popular brand in frozen Pizza other than Amul. ï‚ · Highly concentrated market (Low HHI)- The market is highly concentrated with high HHI of approx 4700.Dominos leads the market with 67% market share with its 600+ stores. Pizza hut is second with around 20% market share and 180 + stores. Others have market share from 2-5% with 20-40 Stores. Share of Amul is very low. ï‚ · Demand Supply mismatch- As per our estimates; there is clearly no supply in the market, although there seems to be strong demand. Availability of Substitutes: Low-Medium ï‚ · Buyer propensity to substitute –Though overall competition is high, Competitors in the frozen pizza market segment are low; therefore buyer propensity to substitute is very low. ï‚ · Product differentiation & Pricing- The products offered by most of the Pizza producers are similar and there is no differentiation in product currently. The number of products available at comparatively lower prices is less. Potential Entrants: High ï‚ · Attractive Market-Indian quick service restaurant industry is estimated to be 6000 Cr and is expected to reach 18000 Cr by 2018. The pizza industry is expected to grow at a CAGR 25-28%. ï‚ · Low Entry Barriers and low exit barriers- The capital requirement is comparable to other product providers in the market and is not massive in any way. Even the exit barriers are less. ï‚ · Big brands-Big global brands like Papa Murphy, Little Caesers are not in India yet and there is potential threat of them Entering India. McCain though not in frozen Pizzas, may enter in the future. Buyer Power: Low ï‚ · Uniqueness- Frozen Pizza is still a unique concept in India and the firms providing it are also less. ï‚ · Large no. of buyers –The large no of Buyers with very few suppliers of frozen Pizza, decreases the bargaining power of buyer. ï‚ · Switching cost- The current pricing structure of big brands which is very similar also decreases the power of consumers, forcing them to buy from the available options. Supplier Power: Low-Medium ï‚ · Material Suppliers- There is large number of suppliers for ingredients like flour, vegetables, etc. The suppliers for Cheese and imported vegetables are less and so they have more power. ï‚ · In-house technology-The technology used by most of the Pizza Manufacturer is in-house, which reduces supplier’s negotiation power. Amul Frozen Pizza: Foreseeing the growth of the frozen food market in India, Amul launched frozen pizza in 2001 in Gujarat. It planned to introduce the product all over India through its already existing channel. But it failed to capture the market and had to close the product category soon. It could not adapt to the changes that the Indian quick restaurant and the Pizza market were undergoing in that period. The pricing of Amul Pizza was Rs 45 for a small Pizza which was very high at that time. Also, the product was not positioned well in the market and proper segmentation was not done. But recently, Amul has re-launched its frozen pizza product. 2. Consumer Behaviour: Primary market research: We received 161 responses (43 offline & 118 online responses) for our survey. The survey data was then filtered based on our target segment (discussed later) – Employed/Earning member of the family in the age group of 24-41 with more than 2 lakh/annum salary of household. Thus, 83 of our respondents fell under our target market. Core values & Benefits sought by the consumers: Based on our survey, we came to know that, 27% consumers take pizza, whenever they feel ‘Too lazy to cook’, and 40% take pizza for ‘Lunch or Dinner’. The core benefits thus are â€Å"Easy to Cook† and â€Å"Tasty Food†. Hence our product must be designed to satisfy these core benefits. In addition to this, following are the results for various factors as rated by the respondents. These are on a scale of 1 to 5 with 1 as least important and 5 as most important. Decision Making Unit: Based on our primary market research, it is evident that 55% of our customers who are in the age group of 24-41 are variety-lovers and they used to try latest trends & products. Generally, the earning member of the family or the housewife makes the purchase decision. But their decisions are normally influenced by their pestering children. Decision Making: The taste and variety of the food forms the basic evaluation criteria for the purchase decision. Majority of the respondents are passive in information search. And, out of various medium of information, people preferred to spend time on TV and the list is followed by the social networking sites. 3. Segmentation, Targeting, Positioning: Segmentation: Market research results helped in identifying the market segments. We will use below three broad bases on which we will identify our target market. (a) Based on Customer Characteristic: Geographic: We expect large no. of customers to come mainly from metro cities in India. Based on our survey, we see less familiarity with the frozen pizza product in Bangalore despite it being one of the biggest cities in India. We expect the situation to be much worse in smaller cities. Ever had Frozen Pizza before? Disinterested Demographic: The general market segment can be divided in younger generation with an age group between 12-23 years, Mid-age working people who can spend money on high quality frozen pizzas with their high disposable income and 35+ women mothers who make the Pizza purchase decision for their kids. Socioeconomic: We can target SEC middle segment of B2&C along with upper segment of A2&B1. Psychographic: Based on VALS framework, we have identified 3 major segments (out of 8) as following: ï‚ · Strivers – They are resource constrained people with high elasticity of demand, who like variety in general and would be keen to try new products offered at an attractive price. ï‚ · Achievers – This segment has goal-oriented people with a deep commitment to career. They are looking for timesaving alternatives in marketplace. ï‚ · Believers – They are conservative, conventional people with established routine and exhibit high brand loyalty. They are predictable and favor familiar brands. (b) Based on Buying Situation: Consumption Behavior/Usage Rate: Through the survey we identified people with varying consumption frequency of pizza from weekly to monthly. The typical 80/20 rule where 80% of firms sales are obtained from 20% of customers, doesn’t apply in our context. Consumer Predispositions/Product knowledge & Attitude: Some of the non-earning teenagers show willingness to pay a higher price and ability to afford high discretionary expenses. There is another segment with an indifferent attitude towards the product. (c) Based on Mediagraphics: It is a new term in marketing literature describing media viewing habits of customers. It helps identify type of promotional media consumer prefers. (TV, radio, internet etc.) SOCIAL NETWORKING (d) Personas: Basis the above inputs, we made the following personasAnjali (16): College-going student who lives with her parents and spends most of the time with her college friends. She has a large circle of girl friends with a very busy social life. She doesn’t have a strong brand loyalty and currently consumes pizza from all available major brands by taking turns. She is also very active on social networking sites. Rahul (27): Rahul is an unmarried IT engineer. His work life is very hectic and often eats out or gets food delivered at home. He lives in an apartment and is earning reasonably well. He spends lot of time on Internet but doesn’t have a very busy social life, virtual or otherwise. He is bit health conscious and when it comes about Pizza, he largely sticks with Dominos as his preferred brand. He likes their speedy delivery and ease of ordering. Mrs. Bhargav (40): Mrs. Bhargav is a working mother who has a 9 to 5 job. She has two kids less than 10 years of age. She earns well for herself and often buys pizza for her kids depending as and when they insist. She doesn’t use Internet match but follows some TV programs very closely. Because of her workload, she often gets tired after coming back from office and doesn’t like idea of home cooked fullfledged meal every day. Targeting: Criteria while picking target segmentCriteria

Nothing Good Ever Comes from Violence

The twentieth century was the century of baring for life . Dreadful diseases like diphtheria and leprosy were halted un creative women direct been given children handicapped hoi polloi were made a break out of society. numerous vaccines aim been found to stop the virtually dangerous diseases. New technologies involve enabled the beingness of better conditions for life. International humanitarian governments were matte up all over the world where go injon conditions were non acceptable. Humanitarian aid have been sent many times where they were essential Africa, Haiti, Pakistan, etc..Under these conditions, feeding his superego with illusions, man has become complacent. He is gracious and fair. He is, finally, human. However, what ultimately is not chthonicstood is that personnel, which has its roots deep infiltrated in human consciousness , fuelcels all these developments. For severally cured disease , hundreds of tracks to damages it nuclear descend 18 invente d. For e really child deliver in high-tech hospitals there be another hundred killed innocent children. not a virus manages to disappear as we rush to replace it with another. force-out is everywhere.In this postal service , the following idea needs to be understood fierceness , in the commonality perception of this word, destroys everything we dream for. In this strain I will try to fight my thesis, demonstrating why each type of military force in part must be avoided. In the beginning, Im obligate to clarify the essence of the term furiousness. Violence is the expression of physical and / or literal force of single person against himself or another person / group of persons ,that molds the anguish to whom it is addressed. There are several forms of violence Physical, Sexual, Emotional, Psychological, Spiritual, Cultural, Verbal, Financial.Each unrivaled is a tragedy for genius against whom it is directed. Violence is a primal part of human nature. Since ancient times, it has governed human acts. His pestilential tendencies and self-defense were the ones that have characterized all his actions. However, for well-nigh time, the state claims, for better or worse, a monopoly on violence practiced within the confines of a particular territory ( Max Weber) ,realised by law and education, to oblige the man to conform himself to cooperation and group working, whitch is some(prenominal)(prenominal) more effective and productive than the unfreeze violence.Violence is everywere. In families were husbands abuse their wives and children we speak around domestic violence. Domestic violence is a specific form of violence in which physical, psychological, or sexual abuse is perpetuated by one spouse upon another, or by two partners upon each other. It is caused by many factors , including the clear impuls control , lack of education,social stress, need of precedent and control, mental illnesses , etc. Domestic violence has a lot of negativ e results. depressed bones, head injuries ,internal bleeding are some of the acute effects .Hundreds of thousands of dead women and children every year it is the result of domestic violence. And those who survive have a nightmare during all their life. A life marked by depresion, stress, fear, and anxiety. These symptoms are generally experienced for a abundant span of time after the victim has left the dangerous situation. But problems do not stop there. If victims can function the abusers, they are tortured by the society. They fatiguet have money , they dont have the ability to buy the farm money, they dont have friends that can help them This leads many times to the suicide.For children, domestic violence can become an enormous psychological trauma that will permute the perception of the world. For example, Hitler was physically abused by his father in childhood. Because of this, he became a sociopath and did what he did. Franz Kafka was educated under the moral dominat ion of his father, which made him one of the biggest pessimists in the history of mankind. So, the domestic violence pursues its victims till the grave. War is another demo of violence on a very large scale. It is thought to be the primaeval of solving of the territorial, ideological and resources problems.During the war, violence is further in the highest level. After the Industrial Revolution, that is percepted as a very good event, the number of war victims has grown. For example, World War I has caused 40 mln victims and World War II 70 mln. New technologies are evermore developed to ensure the governments of all countries with weapons to bring as many victims as possible. From the machinegun to the atomic bomb, every discovery is greeted with applause. Death smiles at us and we extol. Then we go home, genial of ourselves, and criticize the politicians.We applaud, but then we confining our eyes in front of affright victims. Do you think that after Hitler has caused 50 m illion victims in his war muckle oasist made saucily weapons? Do you think that after Hiroshima and Nagasaki havent appeared new types of atomic bombs? We applaud them all. Every year on may 9, Russia shows its military force one the vehement Square. And we applaud, proud of what weve created. While were applauding, millions of Africans part in civil wars, progress in the black continent can not be put on wheels, masses dying of hunger because of civil wars.And we applaud. lots more horrible are the conflicts caused by religious, racial and national hate. During the middle age, close to 300000 people ( especially women ) were killed because of their religion. The Jews were killed and dog all other the Europe. The Crusades against Muslim have caused a lot of human and real(a) prejudice. Interracial hatred, maintained by Ku Klux Klan in America, which has started since the late 19th century and preserve fruitful so far, does not include free evolution of American country, as well as the evolution of democracy all other the world.Thousands of people are killed in Russia, according to race. The new national-socialist organization are growing rapidly . In a world where the Hungarian national Socialist Party gain 9% in the elections, progress is a fort on sand. Well This is our world a world of violence. It surrounds us , wispers sweet wrangling to our ears , decieve our eyes, feed our egos by illusions, and continues its very productive work. Millions of people die from violence.Is not it affluent that we die because of pollution and unhealthy way of life? Should we help nature in the murder? Is it not time that the brain between people to become the railway locomotive of a better life? We arrived at times when the slightest mistake could cost us a lot. We are on an precarious platform and only on us depens our future. A future soaked in the blood of violence or dry by the Sun of welfare. Its our function to choose now. Listen Read phoneticall y Listen Read phonetically